Thursday night's episode of The ABC television programme, The Checkout (8 pm ABC), featured a segment on purchasing hearing aids.

You can view the whole episode on ABC iview for a limited time.

The segment just on hearing aids is available on YouTube.

The approach of the programme is to present fast paced, but substantiated facts. The Checkout's coverage of audiology and hearing aids has captured the distinction between profession and industry very clearly, focussing on qualifications of practitioners, device vs service, business ownership, independent audiologists and what to look out for with internet purchases.

At Summerlin Audiology, we appreciated the distinction that was granted to independent audiologists like ourselves that are not under pressure to meet sales targets and do not earn commissions or incentives for up-selling expensive hearing aids or promoting particular brands. This allows us to focus on our client's needs and provide them with the most honest, professional advice.

To learn more about independent audiologists, visit the Independent Audiologists Australia website: